IP, Contracts & Privacy

Trademark Registration

Your game name, logo, character, and slogan registered with TÜRKPATENT under Industrial Property Law No. 6769. Extended to 130+ jurisdictions through the Madrid Protocol when you ship globally.

TÜRKPATENT
Law No. 6769
Madrid Protocol
10-year term

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What it is

If your game has a name, a logo, a recognisable character, or a tagline you want on merch, those are trademarks. Registration converts a contestable common-law claim into a registered statutory right under Industrial Property Law No. 6769: ten years of exclusive use in the registered classes, renewable indefinitely, with injunctive relief, damages, customs seizure, and criminal sanctions available against infringers. We file in Türkiye through the Turkish Patent and Trademark Office (TÜRKPATENT), pick the right Nice classes for software, games, and merchandise, and extend coverage globally through the Madrid Protocol when your launch geography warrants it.

What you can register

Four mark types. The same statute behind each.

Industrial Property Law No. 6769 recognises any sign capable of being represented graphically and of distinguishing one undertaking's goods or services from another's. For a game studio, that almost always means one of these four.

Word mark

The game name. The studio name. Any text-only mark you want exclusive use of in a defined class.

Class 9, 41

Logo

The visual mark. Combined word-plus-design marks register as a single mark; pure-figurative marks register separately.

Class 9, 41

Character

A recognisable character name or visual identity. Often filed jointly under the goods classes and the entertainment-service class.

Class 9, 41, 28

Slogan or tagline

Short distinctive phrases used in marketing and on merch. Registrability turns on distinctiveness, not length.

Class 25, 35, 41

Where to file

Türkiye, or Türkiye plus the world.

Domestic registration is the baseline and the cheapest path. Madrid Protocol designations layer onto the Turkish basic application, country by country, when your launch geography needs it.

Türkiye only

Coverage: Exclusive use in Türkiye across the registered Nice classes for 10 years, renewable indefinitely.
Filing path: Direct filing with TÜRKPATENT via EPATS. 8 to 12 months to registration in the absence of opposition.
Fee shape: Government fees per class plus our flat fee. Predictable.
Fits when: Domestic launches, soft launches, and studios whose go-to-market is regional.

WIPO

Türkiye + Madrid Protocol

Coverage: Türkiye plus designated jurisdictions across the 130+ Madrid contracting parties. Single basic application, multiple national designations.
Filing path: Basic application is the Turkish filing. Designations submitted through WIPO; each designated office has 12 to 18 months to refuse.
Fee shape: TÜRKPATENT fees + WIPO fees + per-jurisdiction fees set by each designated office.
Fits when: Global launches. Cost-effective above a 3-jurisdiction threshold versus separate national filings.

How we do it

Clearance to registration certificate.

8 to 12 months to a Turkish registration certificate. Madrid designations track in parallel with each designated office.

Clearance search
Search of identical and confusingly similar marks in the TÜRKPATENT registry across your target Nice classes. We flag absolute-grounds risks (descriptive, non-distinctive, generic terms) under Article 5 of Law 6769 and relative-grounds risks (prior conflicting marks, well-known marks under Paris Convention Article 6bis) under Article 6.
Class selection
Nice Classification covers 45 classes. For game and app studios the working bundle is Class 9 (downloadable software, mobile applications), Class 41 (entertainment, online games), and Class 42 (software design, SaaS). Class 25 (apparel) and Class 28 (toys and games) added where merch is part of the plan.
Filing with TÜRKPATENT
Application filed electronically via EPATS. Formal examination completes in 1 to 2 months. Publication in the Official Trademark Bulletin opens a 2-month opposition window. Substantive examination follows. Total timeline to registration certificate: 8 to 12 months if no opposition.
Madrid Protocol extension
Optional international filing through WIPO. The Turkish application is the basic registration; designations are added for each target country. Türkiye joined Madrid in 1999. Designated jurisdictions get 12 to 18 months to refuse; absent refusal, the mark is registered there.
Prosecution and post-registration
Any office actions (provisional refusals, oppositions) handled by our partner IP firm. Registration certificate issued at the end. Renewal calendar entered into our retainer so the mark does not lapse at year ten.

What's included

Search through certificate and beyond.

Pre-filing clearance search across your target Nice classes
Class selection memo for software, games, services, and merchandise
Filing in Türkiye via TÜRKPATENT EPATS
Application in up to 3 Nice classes (additional classes priced separately)
Optional Madrid Protocol filing with designated jurisdictions
Office-action prosecution
Opposition defence within the 2-month publication window
Registration certificate at issuance
Renewal calendar entered into the retainer

Key facts

The statute, the registry, and the practical numbers.

Authority and statute: Turkish Patent and Trademark Office (Türk Patent ve Marka Kurumu, TÜRKPATENT) administers the registry under Industrial Property Law No. 6769, in force since 10 January 2017. The statute replaced the prior Decree-Law No. 556 and aligns Turkish practice with EU trademark law.
Term and renewal: 10 years from the filing date, renewable indefinitely in 10-year increments. Renewal can be filed in the 6 months before expiry or, with a surcharge, in the 6 months after. We keep the calendar.
Working class bundle for game studios: Class 9 for downloadable software and mobile applications. Class 41 for online entertainment and game services. Class 42 for software design and SaaS. Class 25 (apparel) and Class 28 (toys and games) for merchandise. Class 35 if you advertise or run a storefront.
Examination process: Formal examination (1 to 2 months), publication in the Official Trademark Bulletin, 2-month opposition window, substantive examination on absolute and relative grounds, registration. Typical end-to-end timeline: 8 to 12 months without opposition.
Madrid Protocol: Administered by WIPO. 130+ contracting parties. One basic application (the Turkish filing) designates target countries; each designation is examined by the local office. Cost-effective above a 3-country threshold compared with separate national filings.
Enforcement: Civil remedies include injunctions and damages. Customs records can stop infringing imports at the border. Criminal sanctions are available for wilful infringement (imprisonment and judicial fines) under Article 30 of Law 6769. Cancellation actions on grounds of non-use available after 5 years.
Government fees: TÜRKPATENT official fees are revised annually. As of 2025, the application fee runs approximately ₺2,000 to ₺3,000 per class, with the registration fee separate. Madrid Protocol designations carry per-country fees set by WIPO and the designated offices.
Domain names and well-known marks: Trademark registration does not register a domain name, but it strengthens a UDRP or local domain-dispute claim. Famous marks may also benefit from well-known mark protection under Paris Convention Article 6bis without prior local filing.

Bundled in

StarterNo
BuilderNo
EnterpriseNo
Add-on available

Pricing

USD 1,400 for Türkiye, single mark, up to 3 Nice classes (additional classes priced separately). From USD 2,800 for the Madrid Protocol extension, plus per-jurisdiction WIPO and national fees. Renewal at year 10 quoted separately.

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